Look to the Future

Does Your Spa Cater to the Anti-Aging Craze? It Isn’t Just a Fad!

While many aging Americans prefer to age gracefully without the use of extreme plastic surgery methods, most still use and plan to continue using less invasive anti-aging products and services. According to a recent study conducted by Focalyst, more than 48 million consumers over the age of 42 are planning on purchasing anti-aging products within the next year and will spend approximately $4 billion in the process. This is great news for your spa’s business, particularly if you are focusing on anti-aging products and services.

This trend isn’t just limited to aging women either. According to the study, 69% of aging men between the ages of 44 and 62 want to look younger and more attractive to women and are interested in purchasing anti-aging products and getting anti-aging treatments. This is particularly true for aging single males who want to look young, stay fit, and dress well in order to remain attractive to the opposite sex.

Another important anti-aging market you should consider targeting are aging Asian-American women. The study found that Asian-American women were typically twice as likely to spend money on anti-aging products and treatments as other aging women groups were.

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