The Busy Post Christmas Season for Spas: Gift Certificate Recipients Are Eager to Book Spa Treatments
By ISM on Jan 2, 2008 in Featured, Spa Industry - Progressive Client Services
Okay, so the holiday decorations are all boxed up and it’s time to get back to the usual grind…now what? For the past few months you’ve been focused on selling those holiday gift certificates, but now it’s the new year and the phone’s probably ringing off the hook with new clients eager to book their treatments. This is great news for your spa, but you need to be careful how you handle this boom while also considering your existing clients’ needs.
can get new clients through the doors that might never have considered it otherwise. Some of these new customers will come in once and never be seen again, so it’s essential that you do everything you can to turn these one-timers into regularly returning clients. Make sure your new clients feel welcomed and relaxed because you only get one chance to make that first impression.
You also need to be careful not to scare away your existing clients. With so many new gift certificate bookings, you can easily fill appointments leaving no room for your regular customers. Instead, set aside specific times for new client bookings, typically the slower times, and keep prime times open for regular clients.
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