Great Ways to Package Spa Services and Get Through the Post Holiday Slow Periods
By ISM on Jan 9, 2008 in Spa Industry - Progressive Client Services
After the excitement and hassle of the holiday rush, many spas go into what can be described as a post holiday depression. No longer are there throngs of clients rushing to get in for that last minute massage before the holidays and gone are those long lines of people wanting to buy spa gift certificates for their friends and family.
What you are left with is that uneasy feeling of anticipation of trying to figure out when those frazzled clients and gift certificate recipients are finally going to return. Rather than just waiting idly by for your business to return, you should spend this time putting together some great winter packages that will entice your old clients back and attract your new clients through the doors.
Winter is known for its cold temperatures and dry air which can do damage to the skin, particularly on the face and hands. So, consider offering packages that target these areas, such as hot herbal facial wraps or deep pore exfoliation facials paired with hot paraffin wax hand treatments. You might also want to throw together a soothing hot stone massage package to treat the whole body during the cold winter months.
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