Sensible Ways to Increase Your Spa’s Bottom Line
By ISM on May 6, 2008 in Featured, Spa Management
In order to make the most of your spa business, you need to come up with creative and revenue producing ways to increase you spa’s bottom line. Adjusting and tweaking your overall plan as business ebbs and flows is the best way to stay profitable throughout the year.
The most important thing for your spa is to maintain a high level of rescheduled appointments. This can be done by creating a rewards program for returning clients. However, the rewards need to be something your clients actually want, such as free services or discounts on prepaid or bundled services.
Create programs that will bring clients back week after week rather than every other month. This can be done by offering special multi-week programs that focus on weight loss, body transformation, detoxification, or wedding day preparation where clients come in once a week for 4-8 weeks in order to reach a specific goal.
You also want to staff your spa with quality personnel in order to create an atmosphere focused on customer service and client satisfaction. Offer employee incentives to keep your turnover rates low and establish performance-based incentives to keep customer service high.
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