Proactive Spa Marketing: Maintain an Email List for Spa Clients and Use it Often!

Getting clients to return to the spa more than once or twice a year should be the main goal of any successful spa manager. It’s much easier to promote services and treatments to satisfied existing customers than it is to attract new ones, but you need to be proactive in your efforts to get those returning clients back into the spa on a regular basis.

Gathering demographic information, maintaining current email addresses, and keeping in contact with your current clients are essential elements to getting those clients to return to the spa more frequently. Creating a monthly electronic newsletter, promoting special “returning client only” services, or sending out personalized notes and birthday greetings can keep your spa’s name in the forefront of your clients’ minds.

There is so much competition out there that it’s more important than ever to keep a positive and continuous dialogue with your clients. However, there is such a thing as too much communication and promotion. Make sure you are only sending out promotional emails to those clients who want to receive them and don’t overdo it by sending out unwanted daily emails. No one likes spam, so keep the emails short, infrequent, relevant, and informative.

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