Thinking of Renovating Your Spa or Revamping Your Business Focus?
By ISM on May 9, 2008 in Spa Management
Think About Offering This…
The future of the spa industry is looking very good, yet the focus is changing as client attitudes and desires change. While spas used to have a more general focus and appealed to a broader range of clients, the spas of the future are turning more towards specialization and personalization. If you’re thinking of renovating your spa’s focus, consider some of these ideas.
Small, bare treatment rooms are becoming a thing of the past. Clients want to feel like they have been taken away to a far off place rather than cooped up inside a small, cramped, uninteresting room. Try incorporating natural elements into your spa’s design and create different themes that will stimulate all five of the client’s senses.
Focus on medical treatments, illness prevention, and healthy living. While you don’t necessarily need to become a full service medical spa, you can offer treatments, programs, and products that will attract those who are interested in alternative health care options.
Target baby boomers and older age groups because they are much more likely to have extra money to spend on spa treatments and they are much more open to trying new products and treatments that are anti-aging related.
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Eunice | May 30, 2008 | Reply
The whole focus of a spa experience should not be monotonous and boring. What makes clients come back for more, as research shows, is the whole experience itself. Each spa has individual personality and as much as we have to have some order, organization and similar techniques for the same service, an out-of-the box, indigenous experience will not hurt. But will present the whole concept as something to look forward to. As a regular spa goer myself, I also prefer variety and new programs. I love tryoing out new stuff and at the same time, retain the spa’s unique service offerings. Who wants to have a ginger tea after a warm herbal bath and volcanic mud treatment with “hilot” on the side? Who wants to experience a bamboo massage and drink a freshly opened coconut juice after your massage? Who wants to have a seashell massage in your hotel room’s patio right in front of the beach while the sun sets? All these adds to the whole experience and the sense of being one with nature and back to basics. It doesn’t cost much, if you know where to look.