Spas Have Become Popular and Necessary Because of the Societal Importance of Anti-Aging
By ISM on Aug 12, 2008 in Featured, Treatments and Services
No matter how old your clients are, they all want to look younger. According to a 2004 study conducted by the International Spa Association, “The emphasis is now increasingly on self preservation” and “baby boomers and their children will pay to look young and healthy.” The study goes on to note that “As the baby boomers age, there is increased interest in cellulite treatments, glycolics, and skincare products. Many of these products are influenced by European and Asian trends, and there is a ‘desire and need for natural versus artificial processes.’” What your clients want are alternatives to plastic surgery, less invasive treatments that provide anti-aging benefits. These less invasive treatments will require more up keep for the client and will cause booming sales for spas that can embrace this market and deliver quality anti-aging treatments. Try some of these treatments or techniques in your spa to deliver the results your clients want.
Microdermabrasion
Microdermabrasion needs to be a staple on any spa’s anti-aging menu. The process exfoliates and polishes the surface layer of skin. Miniature crystals are moved over the skin by a handheld device that attaches to the skin with suction. Used crystals and skin cells are gently sucked away, helping to diminish the appearance of aging, sun damage and other facial imperfections.
Body Wraps
Many times the wish to look younger can also indicate a need to look thinner. This makes detoxifying and weight loss body wraps a popular treatment. Body wraps have many cosmetic and therapeutic benefits. They can be used for eliminating impurities in the skin, moisturizing and reducing inches.
Lypossage
This is a mixture of massage techniques like deep-tissue release and lymphatic drainage that originated in physical therapy. The process purifies the client’s body of fluid that can create bumps and lumps. Performed by a massage therapist, it is an all-natural non-invasive treatment, which will eliminate unsightly bulges and in some case reduce inches from areas of the client’s body.
These types of treatments work best in a series — which is a bonus for both the spa and the client. The spa receives the repeat business and the client will see remarkable anti-aging benefits.
Topical Products
Topical products are a crucial factor in the success of a spa’s anti-aging treatment menu. If the client is not taking the appropriate at home steps all of the progress of the regular spa treatments may be undone. Suggest appropriate products to each client interested in anti-aging spa benefits. Recommend products that are rich in proteins and peptides, as well as vitamins. Vitamins are very important because they help fight the effects of pollutants and toxins. When applied topically they help reduce the damage that leads to age spot and wrinkles. Other popular ingredients are dead skin cell removing acids such as glycolic, citric, and salicylic, which all work as exfoliants. They key is to recommend products which suit your client’s lifestyle needs and required anti-aging benefits.
Anti-aging spa treatments created as an alternative to plastic surgery will create younger looking skin without surgery. These treatments require you to educate your clients on appropriate homecare products and maintenance routines; the result is happy clients and a solid income stream for your spa.
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