The Flipside of a Standard Printed Business Card: Hands Down, The Most Under Utilized Marketing Tool

Are you using your spa’s business card to the best of its abilities? If you are only putting information on one side of it, then the answer is no. When you think about it, your business card can be one of the most distributed and visible pieces of marketing that your spa has.

So, why are you only taking advantage of fifty percent of this valuable promotional piece’s available advertising space? Is it just because that is how it has always been done? Is it because you never thought about it? Well, now that you have thought about it, it’s time to make a change and effectively use that unused space.

While the front of your business card should include your spa’s logo, name, address, contact information, and the staff person’s name, you should also consider adding some other useful information to the back. Consider listing your spa’s hours of operation, a map with directions, a list of your most popular services, prices, or even some interesting facts about your spa or healthy living. You can also print out an invitation on the back inviting people to special events, use it for appointment making, or print special one-time coupons.

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