Choosing a spa management career can be both fulfilling and exciting. As with any profession, working your way up the corporate ladder brings with it more responsibility, opportunities, and a successful future.
Assistant Spa Managers are part of the team and required to do everything from helping clients at the front desk to assisting [...]

Popularity: 30%

Think About Offering This…
The future of the spa industry is looking very good, yet the focus is changing as client attitudes and desires change. While spas used to have a more general focus and appealed to a broader range of clients, the spas of the future are turning more towards specialization and personalization. [...]

Popularity: 26%

Does Your Spa Cater to the Anti-Aging Craze? It Isn’t Just a Fad!
While many aging Americans prefer to age gracefully without the use of extreme plastic surgery methods, most still use and plan to continue using less invasive anti-aging products and services. According to a recent study conducted by Focalyst, more than 48 [...]

Popularity: 29%

In order to make the most of your spa business, you need to come up with creative and revenue producing ways to increase you spa’s bottom line. Adjusting and tweaking your overall plan as business ebbs and flows is the best way to stay profitable throughout the year.
The most important thing for your [...]

Popularity: 19%

When setting up your massage treatment rooms, there are a few things you should consider in order to make it both comfortable for your clients and workable for your therapists.
The entire room should be at the very minimum 9×12 feet in size, but preferably larger. Most massage tables are approximately 3 feet wide [...]

Popularity: 22%

Saving the environment doesn’t need to happen all at once. You can start out by doing little things one day at a time at home and at work, so consider incorporating some of these great ideas for starting to convert your spa into a green spa.

Set up a recycling station for employees and [...]

Popularity: 20%

Great article, reprinted from The New York Times
 

April 6, 2006
Does the Quick-Fix Oxygen Facial Really Work?
By NATASHA SINGER
EVIE EVANGELOU, a spa publicist and consultant in New York City, has scoured the world for new and unusual beauty regimens to lure clients to Now, a spa that is scheduled to open on Madison Avenue [...]

Popularity: 18%

Running a successful spa requires training, discipline, organization, and planning. At the Institute of Spa Management (ISM) we understand that completely, so that’s why we teach all of our spa management students the three pillars of spa management: Specialization, Personalization, and Adaptation.
This business management concept allows every one of our students to develop [...]

Popularity: 14%

After the long, cold winter, we’re all looking for a little something special to give us a new revitalizing boost for spring.  So, you might want to invest a little extra time and money into promoting your spa this spring in order to draw in new and returning customers.
The most important thing is to [...]

Popularity: 14%

If you’re thinking about sprucing up your spa menu this spring, you might want to consider offering some of these unique treatments from around the world.  It’s a great way to get curious clients in for something new and a little exotic.
Japan is known for its creativity and innovative thinking, so finding unique spa [...]

Popularity: 15%